Launch of www.youyu.art as Copyright Distribution Platform
On June 13, www.youyu.art, a digital art copyright distribution platform under CMGE was officially launched. As a super peer of digital art in copyright chain, www.youyu.art is a trusted digital art copyright distribution platform created upon the strategic cooperation of Hainan Gumig Technology Co., Ltd., a holding subsidiary of CMGE (0302.HK), a company listed on the main board of HKEX, with Copyright Protection Center of Beijing, Copyright Chain National Operation Center, and North Cultural Equity Exchange.
Today, the beta version of www.youyu.art is officially launched, with real-name registration and platform activities available for users. Users can log in via H5 or App downloaded from www.youyu.art, join the official community and follow the WeChat account.
Relying on the first official industrial chain - the “copyright chain” and digital copyright certificate system launched by Chinese copyright administration departments, www.youyu.art can provide legal copyright identification, storage, sales upon first publish and protection services for digital artworks. The copyright distribution and free transfer of digital artwork between users are available on www.youyu.art and each transfer will be subject to the royalty payment to the creators as agreed.
Inclusion in the National Blockchain Trusted Digital Copyright Ecological Innovation & Application Pilot Demonstration Project in Digital Art
Under the arrangement of Beijing Municipal Bureau of Copyright and the guidance of Copyright Protection Center of Beijing and Copyright Chain National Operation Center, Hainan Guming Technology Co., Ltd., the operation entity of www.youyu.art, serves as the super peer of copyright chain in digital art and is responsible for National Blockchain Trusted Digital Copyright Ecological Innovation & Application Pilot Demonstration Project in Digital Art.
Different from traditional blockchain system, copyright chain is an industrial public chain system that combines the openness of public chain (openness of verification node) and the manageability and controllability of alliance chain (access to committing peer). It is a blockchain system with multi-chain structure consisting of certificate chain, protection chain and transaction chain. The certificate chain is used to store copyright identification information and digital copyright registration certificate. The transaction chain is used to issue and store transaction vouchers of digital copyright assets. The protection chain is used to protect the electronic certificate of monitoring, publicity, reconciliation, mediation and infringement litigation regarding copyright. In January 2022, copyright chain was selected as the “National Blockchain Innovation & Application Pilot” by 16 ministries and commissions including the Cyberspace Administration of China.
In the meantime, North Cultural Equity Exchange, the strategic partner of Hainan Gumig Technology Co., Ltd., has been approved by Publicity Department of Heilongjiang Provincial Party Committee to conduct transactions of copyright and intangible assets, supporting and guiding the copyright distribution and free transfer of digital artwork between users by www.youyu.art. Established in July 2011, North Cultural Equity Exchange is directly led by the Publicity Department of Heilongjiang Provincial Party Committee. Its shareholders are four provincial state-owned cultural groups, namely Heilongjiang Cultural Industry Investment Holding Group, Heilongjiang Publishing Group, Heilongjiang Radio and Television Media Network Group and Heilongjiang Daily Group.
Partnership with Over 80 Well-known IP Copyright Owners and Artists
Featuring sections including trendy art, games, animation, e-sports, museums and artists, www.youyu.art now has cooperated with over 80 well-known IP copyright owners and artists, involving animation IPs such as MashiMaro, Pleasant Goat and Big Big Wolf, and Old Master Q, game IPs such as Chinese Paladin, Monopoly and Xuan Yuan Sword, e-sports IPs including Edward Gaming, artists such as Andrew Jones, the godfather of international digital art, Wang Wei and Luo Xiao, famous trendy artists, Dr. Yu Xingze, a famous international contemporary artist, Chen Xiaodong, a promising digital artist, Black Metal, the representative artist of Chinese dark aesthetics and Cai Guangbin, the leading artist of Chinese contemporary ink and wash art.
Empowerment of Real Economy, Creators and Consumers
The digital artworks distributed on www.youyu.art mainly come from the physical industry, aiming to help the real industry generate digital assets and carry out digital transformation and upgrading. With www.youyu.art, the traditional mode of “design + production of real product + sale of real product” in the real industry will be changed into a new mode of “design + creation of digital product + sale of digital product + (production of real product + sale of real product)”, reducing the risk of errors in product development and sales. In the meantime, it also helps real companies enrich their channels for copyright authorization and commercialization, making authorization really customized. Based on digital artworks, real industries can establish better connection with consumers and build digital user economy.
For creators, the digital copyrighted artworks created and distributed on www.youyu.art will be reviewed and registered by copyright administration departments. The copyright chain will store the information on copyright identification, the digital copyright registration certificate and the transaction voucher for digital copyrighted assets and provide copyright owners with services such as monitoring, publicity, reconciliation, mediation and infringement litigation. With royalty payment service, www.youyu.art is available for the free transfer of digital artwork between users and each transfer will be subject to the royalty payment to the creators as agreed.
While for consumers, www.youyu.art takes digital copyright as the core and integrates artwork collection with digital elements, making art consumption more popular. www.youyu.art promises to provide users with verifiable genuine digital artworks, making consumption worry-free for users. Each genuine digital artwork features an independent copyright authorization certificate to enable users personalized requirements. In the meantime, users may have the chance to participate in digital artwork events for free. For example, users may have the chance to enjoy the commemorative badge of the platform for free, or present at artists’ meetings, official events organized by IP copyright owners and get real gifts and rare digital artworks. The long-term holders of commemorative badge can also enjoy the preemptive right of other subsequent IP series and limited products. www.youyu.art will continue to diversify the application scenarios of genuine digital artworks and improve their values.
Strong Support for Further Layout of CMGE on Metaverse
All digital artworks distributed on www.youyu.art will be perfectly reflected in the Chinese Paladin World, the first Chinese-style metaverse independently developed by CMGE. This will greatly enrich the application scenarios and value empowerment of digital artworks on www.youyu.art. In the meantime, www.youyu.art will also support the sale and transfer of digital copyrighted assets in the Chinese Paladin World designed by creators, facilitating the virtual-real economic system in the Chinese Paladin World while greatly promoting CMGE’s layout in the Chinese-style metaverse.
The official launch of www.youyu.art will give full play to the strength of CMGE in IP resources and IP operation. In such background, the IP-centered development strategy of CMGE has taken another big step forward, with a breakthrough from the business form of IP-oriented game R&D and distribution and its own IP operation to the platform-based business.
While www.youyu.art takes digital copyright as the core and integrates artwork collection with digital elements, making art consumption more popular. It promotes the creative transformation and innovative development of trendy art and artwork collection, reflecting the empowerment by digital copyright for the real economy, creators and consumers. Hainan Gumig Technology Co., Ltd., the operation entity of www.youyu.art, will still make efforts to build www.youyu.art a compliant and trusted digital art copyright distribution platform for the National Blockchain Trusted Digital Copyright Ecological Innovation & Application Pilot Demonstration Project!