Softstar Announced Cooperation with TapTap for Chinese Paladin: Sword and Fairy JY on Android
On November 14, Softstar, a subsidiary of CMGE, announced that it had reached an exclusive Android-based content cooperation with TapTap, indicating that the mobile game Chinese Paladin: Sword and Fairy JY based on Android platform will be exclusively available on TapTap. The two sides will make their respective advantages complementary to each other in accordance with their products, platforms and resources. Focusing on the favorable comments from core players, they will drive the market to pay attention to user experience and maintain the strength of different categories while creating a new generation of authorized Chinese Paladin-based mobile game that can live for long.
TapTap, one side in the cooperation for the mobile game Chinese Paladin: Sword and Fairy JY based on Android platform, is a leading game recommendation platform and core player community in China held by XD.com, a company listed on the main board of HKEX. Without joint operation, TapTap also serves as the first third-party platform in China to support paying for genuine Android-based games. The platform can reflect the real ratings and rankings based on player behavior, aiming to provide good reference for players to find good games.
According to the financial report of XD.com for the first half of 2020, with excellent product experience, rich quality game recommendation and years of amazing reputation by players, the average number of monthly active users of TapTap APP reached 24.8 million and the download frequency of games reached 220 million times. Such numbers are still increasing.
Portrait of Characters
Developed by Softstar, the Chinese Paladin: Sword and Fairy JY is a role-playing game integrating war chess and CCG gameplay and featuring plots and new Chinese art styles. The game is characterized by beautiful “Softstar-style” Chinese art, new and original world view, challenging and strategic card playing and heroes with distinctive personality. Through the twists and turns of the storyline similar to the previous Chinese Paladin games, Chinese Paladin: Sword and Fairy JY will definitely lead players through the whole game with immersive and emotional plots.
At the beginning of November, the PC version of Chinese Paladin games, Chinese Paladin: Sword and Fairy JY has been put into public beta on Steam. Benefiting from its innovative CCG and rich plot design, the game has been highly recognized by fans of traditional CCG and Chinese Paladin series. Furthermore, it has also been the hit of the month on Steam and received many positive reviews from popular game players.
In addition, most of the features highlighted by the game has been discovered and spoken highly of by many players. For example, the IP of Chinese Paladin and the quality RPG mode based on such IP have been relished by players enjoying the plots of Chinese Paladin series while arousing the feelings and memories about Chinese Paladin series as well. The more expressive Chinese art style reflecting ACGN has also been accepted by mainstream players in modern times. The Roguelike gameplay, different from other similar CCG games, provides more experience in terms of strategy and freedom for major players. It is expected that in the future, the game will attract more players and promise better performance after its mobile version is launched.
The cooperation between Softstar and TapTap is intended to give full play to each other’s advantages and deeply release the potential of their products so as to create a masterpiece of mobile game featuring CCG and RPG while injecting new energy for the development of the IP of Chinese Paladin and improving the influence of such IP in terms of mobile games. For TapTap, the including the mobile version of Chinese Paladin: Sword and Fairy JY into the exclusive product matrix can both make full use of the traffic advantages of the IP of Chinese Paladin to attract more players and enhance the popularity and build experience for future business development.