On November 20, Bilibili held the 2021-2022 National Animation Exhibition and released a number of animation works. Among all works, Chinese Paladin 4, the IP greatly recalled by players, is announced to be animated in the future as the first Chinese Paladin official animation since the IP was born. Xiao Jian, Chairman and CEO of CMGE, is present at the exhibition and interviewed by the host.

The Bilibili National Animation Exhibition has been organized for four consecutive years since 2018. In this exhibition, national animation works based on novels, comics and game IPs become the highlights. In addition to Chinese Paladin 4, a number of sci-fi literature works, classic online literature IPs and comic IPs are involved.

Distributed in 2007, the Chinese Paladin 4 is the fifth work of the series of Chinese Paladin. As the first 3D real-life Chinese Paladin-based game, Chinese Paladin 4 has shown a number of roles featuring vivid details, including Yun Tianhe, a willful yet innocent male lead, Han Lingsha, a quick-witted female lead, Liu Mengli, a pretty and humble female lead, and Murong Ziying, a male lead cold outside but warm inside. Besides, the game also features wonderful storyline and beautiful images, making itself a classic of the series with over a million players.

[Link to the promo: https://v.qq.com/x/page/r3310uh2xir.html]

In the exhibition, the promo of Chinese Paladin 4 is released and separate display and interview links are also organized. In the interview, Xiao Jian mentions that, animation is a great way to present a story, especially with the help with up-to-date technologies. Meanwhile, Xiao Jian points out that, Zhang Xiaoquan, the producer of Chinese Paladin 4, will also participate in the creation of the animation with his team at Shanghai Softstar to present the story.

As the cornerstone investor in the IPO of CMGE, Bilibili has increased its investment in CMGE as the third shareholder (holding 7.15% of the shares). The two sides have carried out close cooperation in game products and IP development and operation, creating and promoting quality games and IP content centered on young people. Before the animation, the adaption of Chinese Paladin 4 into a TV show named The Story of Yun Tianhe has been planned. Xiao Jian mentions that the following cooperation based on the IP of Chinese Paladin between CMGE and Bilibili will be announced later.

In 2018, CMGE invested CNY 213 million in Beijing Softstar and owned 51% of its shares. Three years later, it invested HKD 640 million to completely acquire the rights and interests of the IP of Chinese Paladin. Now, CMGE has determined its layout regarding the industrial chains of the IP, covering literature, film and TV shows, comics, animation, games, music, content experience, live entertainment, derivatives, etc. Not long ago, Xiao Jian first announced the plan of “Chinese Paladin Metaverse”. Based on such plan, the next-generation open RPG Chinese Paladin: The World independently developed by CMGE will be officially distributed in 2023 and will be the first Chinese-style metaverse-oriented game with open elements.