UNIVERSAL STUDIOS，DREAMWORKS ANIMATION AND CMGE ANNOUNCES IP LICENSING FOR MOBILE GAMING ADAPTATION CMGE WILL LAUNCH THE WORLD’S FIRST ALL-STAR MOBILE GAME OF DREAMWORKS ANIMATION DREAMWORKS ALLIANCE
[8 August 2022, Hong Kong] 8 August, Universal Studios, DreamWorks Animation and CMGE (Stock Code: 0302) officially announced CMGE has received a full series of IP licenses from DreamWorks Animation, and will develop and globally launch DreamWorks Animation's first IP all-star mobile game DreamWorks Alliance (tentative name).
The mobile game DreamWorks Alliance, developed and launched globally by CMGE, will gather many well-known DreamWorks Animation films and television product series IPs, which have already been revealed to include many popular and new works such as Shrek (怪物史萊克) series, Madagascar (馬達加斯加) series, Kung Fu Panda (功夫熊貓) series, How to Train Your Dragon (馴龍高手) series and the BAD GUYS (壞蛋聯盟). Also, the star roles in works will appear in the games to accompany players on their amazing adventures, allowing IP fans to experience the fun of playing their favorite characters.
In 2021, CMGE made a major breakthrough in the overseas market, with the overseas revenue increasing by 7260% yoy, expanding its share to 11.6%. Among them, several quality IP mobile games were launched in the markets of Hong Kong, Macau and Taiwan and Southeast Asian regions, successfully ranking first on the Top Free Games List and Best Selling Games List of Apple and Google.
This cooperation with DreamWorks Animation will further strengthen the R&D and publishing business of CMGE inglobal top IP games, which is an important step for CMGE to develop global games. It is expected that with the global launch of mobile game, DreamWorks Alliance, the revenue of CMGE's global game business will grow more rapidly.
About Universal Studios:
Universal Studios, which is currently subordinate to NBC Universal, a subsidiary of Comcast Corporation (CMCSA), is one of the largest film production and publishing companies in the world and America.
About DreamWorks Animation:
DreamWorks Animation is an American animation studio established in 1994, which was acquired by NBC Universal on 28 April 2016 for $3.8 billion, and was affiliated to Universal Studios. DreamWorks' works have always been world-renowned, and the well-known IPs include the Shrek (怪物史萊克) series with a cumulative box office of $2.982 billion; the Madagascar (馬達加斯加) series with a cumulative box office of $1.892 billion.
About the Universal Brand Development Division:
The Universal Brand Development Division drives the expansion of the Company's intellectual property rights, licensed brands, images and stories worldwide through innovative physical and digital products, content and consumer experience. In addition to brand licensing management, the core business of Universal Brand Development Division includes derivative consumer products, gaming digital content licensing, involving extensive IP holdings of Universal Studios, Illumination Entertainment, DreamWorks Animation and NBC Universal Cable. The Universal Brand Development Division is subordinate to NBC Universal, a subsidiary of Comcast Corporation (CMCSA).
About CMGE Technology Group Limited:
CMGE Technology Group Limited serves as the world’s leading IP game ecosystem. With IP as the core, the Group provides quality IP-based games for global players, and creates a highly competitive IP-based game ecosystem by self-development and joint development. We will develop the in-depth operation of self-owned IP, such as Legend of Sword and Fairy (仙劍奇俠傳）and Monopoly (大富翁), and continue to launch a number of premium contents and further enrich the interactive experience for fans to create the world-class IP.
CMGE Technology Group Limited, which was listed on NASDAQ on 25 September 2012, is China's first mobile game company listed on the New York Stock Exchange. It was privatized in August 2015 and was listed on the main board of the Hong Kong Stock Exchange on 31 October 2019 (Stock code: 0302.HK).
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