Beijing Softstar Cooperates with Perfect World in Promoting Famous IP of The Legend of Sword and Fairy
Recently, Beijing Softstar, the owned subsidiary of CMGE (00302.HK), an international IP-oriented mobile game operator, has reached cooperative relationship with Perfect World in developing a series of IP-based mobile games featuring The Legend of Sword and Fairy. During the cooperation, the IP of The Legend of Sword and Fairy I-VI, Chinese Paladin III Gaiden: Wen Qing Pian and The Legend of Sword and Fairy V Prequel will be used for the development of a turn-based MMO mobile game themed by myth and chivalry elements. The game will be jointly developed by Beijing Softstar and Perfect World and distributed by Perfect World in the future. Now, the development of the game has already started.
The IP-based mobile game featuring The Legend of Sword and Fairy by Beijing Softstar and Perfect World will be an appropriate integration and reproduction of the world outlook of The Legend of Sword and Fairy I-VI, Chinese Paladin III Gaiden: Wen Qing Pian and The Legend of Sword and Fairy V Prequel. In the game, in addition to famous characters and classic abilities such as sword controlling, magic arts, witchcraft and summoning, the nostalgic maze puzzle elements and innovative turn-based experience will allow players to enjoy an original virtual world of “The Legend of Sword and Fairy”.
The team of Perfect World is responsible for the development of the game and boasts multiple turn-based MMORPG and card games such as The Return of the Condor Heroes 2, Fire like the Song and Forsakes World. The team has been working together for more than 6 years and its core members 10 years. They share a profound understanding of engines such as Unity and UE and have rich experience in the development of turn-based games.
For a long time, CMGE and Perfect World have cooperated closely in products featuring both Oriental martial arts and chivalry elements and Western magic elements. Previously, the 3D martial arts-themed MMORPG mobile game Heaven Sword and Dragon Saber, authorized by famous martial arts and chivalry novelist and jointly distributed by CMGE and Perfect World, has achieved a turnover of over 100 million yuan in the first month of its launch and ranked the second in the best-selling list of App Store. After that, out of the lover for games featuring Western magic elements, the two companies jointly launched a magic-themed MMO mobile game called The Heaven, a masterpiece just after Heaven Sword and Dragon Saber. Such successful cooperation is the convincing demonstration of the tacit mutual understanding between CMGE and Perfect World.
The cooperation between the two companies in IP-oriented mobile game featuring The Legend of Sword and Fairy not only attributes to the myth and chivalry elements of the The Legend of Sword and Fairy series games and the mature world outlook contained within, but also serves as a response to the players attracted by such series games in recent 30years. When it comes to games featuring myth and chivalry, The Legend of Sword and Fairy must be the first answer the comes to most players’ mind. Both the games and the TV series starring Hu Ge, The Legend of Sword and Fairy are the memories that fans cannot erase. In addition, with the diversification of game themes in the market, turn-based MMORPG games themed by myth and chivalry are becoming scarce. Therefore, it is believed that the launch of the new game can definitely fill the gap in the market.
The purpose of the cooperation between CMGE and Perfect World, a company boasting excellent product R&D it to bring the IP of classic myth and chivalry-themed game series to the mobile client while giving full play to its own strength in IP-oriented game ecosystem. Besides, CMGE also intends to enhance the influence of the IP of The Legend of Sword and Fairy at the mobile client and its long-term brand operation value via a game masterpiece that gathers the essence of the previous installments of The Legend of Sword and Fairy. On Perfect World’s side, the sound integration of CMGE’s rich IP reserve and IP-oriented mobile game operation experience and Perfect World’s strength in excellent game R&D is an outstanding choice for the launch of IP-oriented mobile games with long-term value.